ERIC ARNOULD joined the University of Wyoming in 2007 as Distinguished Professor of Marketing and Sustainable Business Practices. Dr. Arnould received his PhD in cultural anthropology, minor in archaeology from the UA in 1982. He also pursued a postdoctoral fellowship in the marketing department at the U of A in 1982-1983 thanks to a grant from the Wenner-Gren Foundation for Anthropological Research. Between 1977 and 1990, he tried to do less harm than good as a consultant working on economic development problems in more than a dozen West African nations. In 1990, he became a full-time academic teaching about consumer behavior, marketing and globalization, sustainable business practices, and research employing qualitative data. He recently taught as the PETSMART Distinguished Professor, John and Doris Norton School of Family and Consumer Sciences, University of Arizona from 2005-2007. Before that he was the E. J. Faulkner College Professor of Agribusiness and Marketing at the University of Nebraska. He has also taught at the University of Colorado-Denver, Cal State University Long Beach, University of South Florida, Southern Denmark University, University of Ljubljana, Slovenia, and Université Dauphine, IAE-Sorbonne, EAP-ESCP, and Paris XII University, all in Paris, France. He has consulted for Transfair USA, CVS, H J Heinz, Vertical Communications, Colorado River Outfitters Association, JCPenney, USAID, United Nations Environmental Program, CARE, and a number of independent consulting firms. His research on consumer culture theory, economic development, services marketing, and marketing channels in developing countries appears in many major social science and managerial periodicals and books. He serves on the review boards of several marketing and social science journals.