Ahmet Ekici
Research Interests:
Food marketing, food safety, institutional and system level trust, marketing and public
policy, macromarketing, branding, innovation and new product development, quality of
life/consumer well-being studies.
Current Research:
- Relationships among individual, institutional, and system level public trust (in the
context of food safety)
- Cultural and political aspects of branding
- Consumer versus firm perspectives on "being innovative"
- Patterns of new product development
- Consumer well-being at the community level
Most Recent Publications:
- Ekici, Ahmet (in press), "Consuming, Studying, and Regulating Genetically Modified
Foods: A Case for Transformative Consumer Research," Advances in Consumer
Research, 33 (forthcoming)
- Sandikci, Ozlem, Ahmet Ekici, and Berna Tari (in press), "Consumer Acculturation as
a Dialogical Process: Case Studies from Rural-to-Urban Migrants in Turkey," Advances
in Consumer Research, vol. 33 (forthcoming)
- Ekici, Ahmet (2005), "Consumers' View of Food Biotechnology: A Proactive Approach
to Marketing and Public Policy," Advances in Consumer Research, vol. 32
Geeta Menon and Akshay R. Rao (eds.),.
- Ekici, Ahmet (2004), "Consumer Trust and Distrust in the Food System: Some
Implications for the Debates on Food Biotechnologies,", Advances in Consumer
Research, 31, Barbara E. Kahn and Mary Francis Luce (eds.) Valdosta, GA: Association
for Consumer Research.
- Ekici, Ahmet (2002), "Putting Consumer Voice Back in Public Policy: An
Enlightenment Model Approach," in Advances in Consumer Research, 29, Kent
Nakamota and Susan Broniarczyk, eds., Valdosta, GA: Association for Consumer Research.
- Commuri, Suraj, Ahmet Ekici, and Patricia Kennedy (2002) "Historical Review of
Advertising Targeting Mothers: Content Analysis Under Sociological Imagination of Ads in
1920s, 1950s, and 1980s," in Advances in Consumer Research, 29, Kent
Nakamota and Susan Broniarczyk, eds., Valdosta, GA: Association for Consumer Research.
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