DOUGLAS B. HOLT is L’Oreal Professor of Marketing at Oxford University. He previously held appointments at the Harvard Business School, University of Illinois, and Penn State. He earned an AB from Stanford University, an MBA from the University of Chicago, and a Ph.D. from Northwestern’s Kellogg School. In his academic research Holt works from a consumer culture theory perspective to examine how social class and gender are structured and transformed through consumption. He has published widely on these issues in the Journal of Consumer Research, and the Journal of Consumer Culture (of which he is now editor), and co-edited The Consumer Society Reader (with Juliet Schor). In his management research, Holt has advanced a socio-cultural approach to branding in his book How Brands Become Icons: The Principles of Cultural Branding (Harvard Business School Press, 2004) and related academic and management articles. Most of Holt’s current research is devoted to climate change, advancing a perspective on consumption and markets that adapts his prior research. He is an Associate Fellow at Oxford’s Smith School for Enterprise and Environment. He also is working on development issues, notably Western efforts to improve vaccination delivery systems in sub-Saharan Africa, as well as efforts by the Ethiopian coffee sector to restructure the value chain in the fine coffee market.