JOHN F. SHERRY, Jr. joined the Notre Dame Marketing faculty in 2005 as the Herrick Professor of Marketing and Chairman of the Department. For the two previous decades, he was a member of the Marketing Department at Northwestern's Kellogg School of Management. He is an anthropologist (PhD Univ. Illinois, 1983) who studies both the sociocultural and symbolic dimensions of consumption, and the cultural ecology of marketing. He has researched, taught and lectured around the globe. He is a Fellow of the American Anthropological Association as well as the Society for Applied Anthropology. Sherry is a past President of the Association for Consumer Research, and a former Associate Editor of the Journal of Consumer Research. He sits on the editorial boards and is an ad hoc reviewer for numerous journals in the fields of social science and management. He frequently serves the American Marketing Association as a Doctoral Consortium faculty member and Dissertation Competition Judge. He is an evaluator for the National Science Foundation, the Social Sciences and Humanities Research Council of Canada, and the Marketing Science Institute. He is also a consultant to Fortune 500 companies in foreign and domestic operations. Sherry's work appears in many journals (including the Journal of Consumer Research, the Journal of Marketing, the Journal of Retailing, the Journal of Consumer Psychology, and the International Journal of Research in Marketing.), in numerous book chapters, in professional manuals and proceedings. He has edited Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook, as well as Servicescapes: The Concept of Place in Contemporary Markets; he is co-editor of Advances in Consumer Research, Vol. 19, Time, Space and the Market: Retroscapes Rising, Consumer Culture Theory, and Explorations in Consumer Culture Theory. He has won awards for his scholarly work and poetry. Time permitting, he is an avid flatwater paddler, and is still trying to perfect his fifteen foot jumpshot.