2. Industry: How to cope with new competitive environment

• Global Competition

• • Import penetration ratio in manufacturing is increasing:
  • 2000 2005
  • Imports/ Supply 29.5 37.1
  • Export/ Production 19.9 34.5
  • Not only the Turkish industry; even the most successful companies from Microsoft to BMW are now encountering threats from rivals/ consumers’ changing preferences.
  • Manufacturers across the board/countries are struggling with new dominance of China and India.